The Swarovski Seal – UGG Since 1974
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The Swarovski Seal

Since 1895, Swarovski has been delivering crystals of the highest quality and craftsmanship. The brilliance and versatility of Swarovski crystals possess a magical ability to bring creative visions to life. They have become essential ingredients in modern design. Others have attempted to replicate them but authenticity is only guaranteed with the Swarovski Seal.

It is for these reasons that UGG Since 1974 is passionate about working closely with Swarovski, creating designs that have never been seen before. In doing so, we want to challenge the perception of a ‘sheepskin boot’ from casual, comfortable footwear to a highly desirable fashion accessory.

 


THE LUMIERE

From a simple addition of a crystal button to custom made Swarovski designs, UGG Since 1974 presents exclusive styles such as the Lumiere, which is completely covered in a beautiful net of Swarovski crystals. Our access to new products has allowed us to let our imagination run wild.Swarvoski_Lumiere.jpg

ANYTHING IS POSSIBLE

At Ugg Since 1974, we feature our Anything Is Possible range with Swarovski crystal buttons - showcasing our ability to customise our boots from  the colour of sheepskin to the colour of the Swarovski Las Vegas Heel and Swarovski crystal button. We love seeing the extraordinary designs our customers dream up and bring to fruition through our handmade manufacturing process.

 


PUNK COUTURE

Also featured in our stores are the unique Punk Couture and East meet West boots. Both were designed exclusively for our parent brand by Swarovski. These showpieces are decorated in a dazzling variety of crystals, making them the World’s most expensive sheepskin boots. This collaboration led to not only two of the most awe-inspiring pairs of sheepskin boots, but truly reflects the enduring relationship we have with Swarovski.

EAST MEETS WEST

“Crystals from Swarovski” are authenticated with a specially created seal. UGG Since 1974 is one of only 15 approved Australian partners to be granted the Swarovski Seal. Its sophisticated design includes a hologram effect, tracking number, and references to Swarovski’s long-standing heritage and market leadership. This Seal highlights the premium Swarovski elements used in our product range and guarantees authenticity. 

With the strength of our partnership and expansion into the global marketplace,
we are very excited to show the world that truly, anything is possible.