The Swarovski Seal

Since 1895, Swarovski has been delivering crystals of the highest quality and craftsmanship. The brilliance and versatility of Swarovski crystals possess a magical ability to bring creative visions to life. They have become essential ingredients in modern design. Others have attempted to replicate them but authenticity is only guaranteed with the Swarovski Seal.

It is for these reasons that UGG Since 1974 is passionate about working closely with Swarovski, creating designs that have never been seen before. In doing so, we want to challenge the perception of a ‘sheepskin boot’ from casual, comfortable footwear to a highly desirable fashion accessory.



From a simple addition of a crystal button to custom made Swarovski designs, UGG Since 1974 presents exclusive styles such as the Lumiere, which is completely covered in a beautiful net of Swarovski crystals. Our access to new products has allowed us to let our imagination run wild.Swarvoski_Lumiere.jpg


At Ugg Since 1974, we feature our Anything Is Possible range with Swarovski crystal buttons - showcasing our ability to customise our boots from  the colour of sheepskin to the colour of the Swarovski Las Vegas Heel and Swarovski crystal button. We love seeing the extraordinary designs our customers dream up and bring to fruition through our handmade manufacturing process.



Also featured in our stores are the unique Punk Couture and East meet West boots. Both were designed exclusively for our parent brand by Swarovski. These showpieces are decorated in a dazzling variety of crystals, making them the World’s most expensive sheepskin boots. This collaboration led to not only two of the most awe-inspiring pairs of sheepskin boots, but truly reflects the enduring relationship we have with Swarovski.


“Crystals from Swarovski” are authenticated with a specially created seal. UGG Since 1974 is one of only 15 approved Australian partners to be granted the Swarovski Seal. Its sophisticated design includes a hologram effect, tracking number, and references to Swarovski’s long-standing heritage and market leadership. This Seal highlights the premium Swarovski elements used in our product range and guarantees authenticity. 

With the strength of our partnership and expansion into the global marketplace,
we are very excited to show the world that truly, anything is possible.


Finding The Perfect Fit with UGG Since 1974

If you already know your ordinary shoe size: Use your ordinary size and refer to our size chart here, to work out your UGG size. We find that US sizing (as opposed to European sizing) is the most consistent sizing to work from.

If you are unsure of your ordinary shoe size: You can download our At-Home Size Guide to find your perfect fit.

Download our Adult Size Guide here

Download our Kids Size Guide here

If you are a true half size:We recommend using our At-Home Size Guide above to choose your size. Please keep in mind that UGG boots will stretch approximately half a size, so you should ensure your boots are firm to start with, as they will stretch over time. If you are sometimes a half size, and sometimes a full size, then you are likely to be safe choosing your default full size (e.g. if you are sometimes a 7 and sometimes a 7.5, then choose a 7, but if you are sometimes a 7.5 and sometimes an 8, then choose an 8). However, measuring your feet and using our guide is always the most accurate method to find your perfect fit.

If you are choosing Slippers or Slides:Please refer to the ‘Size & Fit’ tab on the product page, as this is where you will find relevant fit information (which may be different to our UGG boots).