Based on 685 reviews
Awesome boots!

I am so in love with my boots and just thrilled that I found 'UGG Since 1974'. My new boots are clearly of the highest quality and they are so comfortable. Living in the US, when I was first introduced to 'UGGs', I was not fully aware of their history, especially the fact that 'ugg' is a generic term and not a specific company. I purchased several pairs of 'UGG Australia' over the years and the quality went straight downhill after my first pair, when I noticed they were made in China. I was put off by Uggs at this point until my husband read an article explaining the history of Uggs and how there are reputable family-owned companies still making authentic, quality Uggs IN Australia. This was a dream come true for me. The entire process was a pleasure, with the email updates, quick and professional customer service when I made an email inquiry, and ending with the receipt of my boots which were carefully wrapped with a ribbon and included a personalized note to me. I will definitely be making additional purchases and letting everyone know about UGG SInce 1974. Thank you!!

Beautiful UGH Boots

I have owned several pairs of UGG boots in a size 8.
These boots were a size too big! so I saved them to give to my niece for her birthday. I am waiting to re-order when the boots I want to purchase are back in stock. They are gorgeous, perfect, the real deal!


I will never buy from anywhere else again, I wish I knew about you guys sooner. Although it takes alittle longer to receive them obviously because it's coming from Australia it is absolutely worth the wait. They are beautiful and more than I expected. I'm actually ordering another pair after I submit this review :)


Purchased this pair for my wife and she loves them.
Workmanship and quality of materials don't get any better.


Amazing company, customer service, web page, selection, ordering, shipping, packaging!!! Everything down to the smallest details has been superb! Love, love, love this company and the excellent quality of craftsmanship and service. The boots are so comfortable and just what I ordered. I am telling everyone I know about UGG Since 1974 and will definitely be placing future orders. Thank you so much for everything you do!

The best

The slippers/muels are so comfy and the quality is outstanding!! The thickness of the sole and the seams are top notch. They do run they said. I wear 9 5 Reebok metcon and ordered sz 9 UGG. Could have totally used sz 8 UGG... but there's no way I was gonna live without them if

Night and Day!

My wife and I have been together for 25 years and this is her 4th pair of UGGs. The first pair she got was in the 90s, so the quality was excellent back then. Those lasted for about 7 or 8 years and she really ran those into the ground, but I don't remember looking at them to see where they were made. The next two pair were Made in China and it showed. They both fell apart within the first few months. When we got these in from UGG Since 1974, the comparison between these and the Made in China ones was night and day. The stitching, leather, wool, and sole were all noticeably higher quality. I was actually kind of pissed that those other UGGs were able to use the UGG label. If the UGG brand has a minimum set of standards in order to use their name, the Made in China ones just barely meet those requirements. The ones from UGG Since 1974 go above and beyond. If you are honestly considering buying your UGGs from anywhere other than UGG Since 1974, then just go down to Wal-Mart and get a pair of the cheap ones because they will be the same quality as the Made in China ones.


So happy I found the original UGG website. I will NEVER purchase store bought UGGS and will encourage my friends to use ONLY THIS WEBSITE. The quality and craftsmanship of your product is unmatched by far. I will order again and again FOREVER!

Amazing and Aussie Made

Ordered uggs for my husband and they were perfect! The colour was great (blue!) and inside was very fluffy - they’ll definitely keep his feet warm this winter. Sturdy construction and comfortable - they also arrived in time for Christmas, so production and postage was pretty quick! Packaging was beautiful and personalised, couldn’t have asked for more. Very happy also with customer service support. Couldn’t buy uggs anywhere else!

This product was amazing! My wife loved her UGG since 1974 and we will definitely be ordering here again!

I have to say this UGGs is awesome. It feels like a sheep in the boot, it's very warm!thank you so much~

Still in mail

Hasn’t arrived yet

Late Christmas gift to me

Excellent quality and fantastic value for money.

Great boot!

Just what I needed. I work remotely in the pandemic environment and have spent the majority of the past 10 months in a pair of really nice sheepskin slippers. I'm so spoiled by them that I decided I needed something similar for activities that require real shoes. Researched ugg options knowing I wanted high quality and to support the right company - and I clearly made a great choice! I love the khaki color and the fleece is very soft. I am a US 9.5 who usually gets a 10 in boots, and I'm glad I followed recommendations to order down to a 9. The heel is a little loose (my heels are very narrow, though). Otherwise, the boot is nicely snug and seems the right fit, given that they will stretch a bit and I will wear them without socks most of the time. Super comfortable and cozy!

Wonderful experience all the way down under!

I have wanted a pair of UGG for many years, but for a few reasons I never made the leap. I found UGG since 1974 on a pay app and started researching the company, the quality of the product, and shopping experiences based upon many of the reviews. I especially enjoyed their family history and beginnings AND the fact that they were made in Australia.
It took a month to get them but I am ecstatic! The color is EXACTLY what I wanted and as displayed on the website (raisin) and the packaging was minimal (no box to toss). A personal note was included and a beautiful ribbon tying it all together.
I can't wait to order another pair! I am glad that I ordered the protector spray, it will be used for more pairs of UGG since 1974. Thank you!

Welsh warmer

Bought a pair for my 11 year old daughters birthday here in Wales, she never leaves home without them on. Such amazing quality, comfort and warmth they bring.

Coolest Christmas gift

Got one for my 11 year old daughter for Christmas here in Wales, she is now the coolest kid on the block with her Kangaroo skin purse, envy of all her friends


I’ve owned several pairs of the other ugg australia brand boots. They have downgraded in quality and increased in price over the years. I also realized they were made in china, with non-australian sheepskin. I did a whole lot of research to find an australian made pair of boots and landed here. Needless to say, the boots are of superb quality, with actually fuzzy and warm material. It does take quite a ling time to be made and shipped to US(nyc to be exact) but it was totally worth the wait. I am def. going to get the tall and mini ones too.


I love my tall Ugg’s boots. I have worn them every day since I got them! Fit perfectly. Very well made. Very happy with my purchase! Top notch company.

My Ugg’s are so
Comfortable and very cozy. Love the fit for both pairs of my ugg boots

Lovely boots

These boots are so nice and comfy, can wear casual with jeans or leggings or dressed up. They are cosy and the chocolate colour is a soft shade that goes with most things. True to size. Brilliant service.

Perfect Gift

I ordered these as a gift to myself. I have wanted Uggs for awhile, but I thought all Ugg’s were made in Australia. When I found out that most were now made in China, I decided to search further. I found Uggs Since 1974 and took a risk. I am not disappointed. They came in a beautiful bag with a personalized note. The boots fit wonderfully! I absolutely love them! Shipping did take a little longer, but my patience paid off. Thank you!

Waited 20 years...

I waited 20 years to get my very first pair of authentic UGG boots. I couldn't have been more excited to open them on Christmas Day and slip my feet into them! My kids had to ask if I was ok! I wanted the original, authentic UGG boots, not the ones sold at Nordstrom. I hope I don't have to wait another 20 years for my next pair! LOVE THEM!!!!


These boots is amazing. My 4 year old loves them. She never wants to take them off.


I just love my new Uggs from Australia! The color lilac is beautiful! I’m a size 8 but bought size 7 as I knew they would stretch. So awesome - my next pair will be tall or ultra tall Uggs. Beautiful work and care is put into these awesome boots! Awesome Christmas present!


Finding The Perfect Fit with UGG Since 1974

If you already know your ordinary shoe size: Use your ordinary size and refer to our size chart here, to work out your UGG size. We find that US sizing (as opposed to European sizing) is the most consistent sizing to work from.

If you are unsure of your ordinary shoe size: You can download our At-Home Size Guide to find your perfect fit.

Download our Adult Size Guide here

Download our Kids Size Guide here

If you are a true half size:We recommend using our At-Home Size Guide above to choose your size. Please keep in mind that UGG boots will stretch approximately half a size, so you should ensure your boots are firm to start with, as they will stretch over time. If you are sometimes a half size, and sometimes a full size, then you are likely to be safe choosing your default full size (e.g. if you are sometimes a 7 and sometimes a 7.5, then choose a 7, but if you are sometimes a 7.5 and sometimes an 8, then choose an 8). However, measuring your feet and using our guide is always the most accurate method to find your perfect fit.

If you are choosing Slippers or Slides:Please refer to the ‘Size & Fit’ tab on the product page, as this is where you will find relevant fit information (which may be different to our UGG boots).