An Australian icon...
Ugg is not a brand name but a generic term for this style of sheepskin boot. Traditional uggs are made from double faced sheepskin with a fleece inner, tanned outer surface and rubber soles. Since the 1960’s, Australians referred to this type of sheepskin boots as “UGGs”, popularly thought to be short for “ugly”.
In the 1960s, ugg boots were seen on the feet of East coast surfers from the Gold Coast to Sydney and also throughout the West Coast of Australia. It wasn’t long before some of the surfers who traded in their surf boards for snow skis in the winter discovered that their uggs were just as at home in the Snowy Mountains as they were in the warm sands of Sydney’s Bondi Beach. In the 1970s, Aussie surfers travelling the world in search of the perfect wave first introduced their friends in Southern California to the ugg boot and it became a cult fashion trend among L.A. surfers.
The softness of the authentic Australian Merino sheepskin produces luxurious and comfortable footwear that are perfect for both indoor and outdoor wear. The fleece lining has natural insulation properties that allow air to circulate, keeping feet at body temperature. As a result, uggs keep feet warm in cold weather and cool in hot weather.
The ugg boot is an iconic Australian product, sadly, approximately 90% of all uggs available worldwide are actually made in China.
Consumers should be aware that some ugg retailers falsely claim that their boots are made in Australia. Ask for the location of their Australian factory as well as a landline phone number and email address. Most genuine businesses would be more than happy to provide this information. Always check inside your boot for a sewn in label to indicate that the uggs are made in Australia. There should also be an Australian Made swing tag however the swing tag alone is not enough as they may still be partially assembled in China.
Genuine ugg boots are made of real sheepskin. Due to the high cost of A-grade Australian Merino sheepskin, one of the first warning bells will be a so called “ugg boot” advertised at a very cheap price. Fake sheepskin can easily be recognised – Part the fibres lining the boot with your fingers and if there is a woven or knitted backing under the fibres then it is NOT real sheepskin. Furthermore, some ugg boot manufacturers use lower grade sheepskin, synthetic materials or use wool that has been sewn into a synthetic lining. Deckers UGG Australia use “UGG Pure” on most of their products. This is wool adhered to a backing material, not natural double-faced sheepskin.
Sheepskin is a natural product which breathes, absorbs moisture and provides a warmth and comfort superior to any synthetics – that’s also why they should be worn without socks. Most synthetics become very smelly with wear. If a customer complains that their ugg boots are smelly then you can be sure that either their ugg boots are made from synthetic materials or they are wearing socks.
Our Australian owned company, UGG Since 1974, had its early beginnings in the 1950’s when Arthur Springthorpe began his career in the shearing sheds of New South Wales as a wool classer. Over the years he moved throughout the country developing his skills and establishing a firm connection with the sheepskin industry in Australia. Arthur founded Kangaroo Fur and Sheepskin Products Pty Ltd (KF&S) in Sydney in the early 1960s, as a wholesale supplier of fur and sheepskin products. By the 1970s, the humble ugg boot was becoming widely recognised across the world and so began our expansion into manufacturing.
We are one of the last remaining ugg boot manufacturers in Australia. The success and longevity of UGG Since 1974 is due to our demand for the best quality sheepskin, superior workmanship and guarantee of 100% Australian Made. We continue to use traditional methods to handcraft our uggs to guarantee the highest level of workmanship.
- 100% Australian owned and operated for over 40 years.
- The manufacturing process is 100% made in Australia. Our factory is on the Gold Coast, Queensland and employs locally.
- We only use A-Grade double-faced Merino sheepskin on all our ugg boots.
- We do not mass produce, our boots are individually handcrafted.
- We continue to use traditional boot making processes.
- We have an extensive range of styles available in 20+ colours.
- We also have a constantly changing range of limited edition and exclusive one-off styles.
- We specialise in custom made boots, available for pickup within 48 hours.
- We were the first company to manufacture Denim uggs created from vintage denim jeans so you are guaranteed that every boot is unique.
Introducing Burlee Australia
In the 1990s, Deckers Corporation (owners of “UGG Australia”) began to register the term “ugg” as a trademark in the US and other countries including Australia and New Zealand. By the early 2000s, Deckers were sending cease and desist letters to Australian manufacturers, preventing them from using the term “ugg”. Following several legal battles between Deckers and Australian manufacturers, the trademark was finally overturned in 2006. This meant that the term “ugg” could be used freely within Australia but was still restricted in 130+ countries where Deckers had secured the trademark.
As a result, we launched our international brand “Burlee Australia” in November 2015. The name “Burlee” comes from our home in Burleigh Heads, it boasts a beauty that is hard to match and a feeling of warmth and comfort that is very hard to find. It is for these reasons that the name Burlee couldn’t be more perfect for our international brand, symbolising precisely why Burlee Australia is different to the rest.