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THE HOME OF AUSTRALIA'S ORIGINAL, 100% AUSTRALIAN MADE UGG BOOTS FOR OVER 50 YEARS
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UGG SINCE 1974™

GENUINE | EXPLAINED

IS

UGG SINCE 1974 GENUINE?

IN SHORT, YES!
SO WHAT MAKES AN UGG BOOT 'GENUINE'?
A GENUINE AUSTRALIAN UGG BOOT IS DEFINED BY 3 MAIN CATEGORIES:

1

Location

Australian made

Genuine UGGs are 100% handmade in Australia, as they have been for over 45 years where they originated in the 70s. 9 in 10 sheepskin UGG Boots are not made in Australia.

2

Proof

sew in label

Genuine UGGs will have a sew in label that will say 'Made In Australia'. Most UGGs will have sew in labels revealing they are made offshore, and you can almost guarantee that if there is no sew in label in your boots at all, they also aren't Australian made.

3

Materials

sheepskin type

Genuine Australian UGGs should be handmade using A-Grade double faced Merino Sheepskin. Why? Check our blog here.

Shopping outside of Australia?

EXCLUSIVE TO AUSTRALIA

Did you know you cannot buy Australian made UGGs outside of Australia under the name 'UGG'? Yes, there's a difference between UGG® & UGG Since 1974. Why? Find out here in our blog!

UGG Since 1974 is a 3rd generation, Australian family owned and operated family business. We have proudly been hand making UGGs here in Australia, well, Since 1974 and we love our craft!

Shopping within Australia?

DO TELL ME

Don't be fooled, not all UGGs sold here in Australia are Australian made. The Australian made tag can be used when the product underwent its last substantial transformation in Australia, regardless of the origin, so always check the sew in label inside the boot leg to be sure it was 100% made here in Australia.

Unfortunately just because it is called an UGG boot, it doesn't mean they are necessarily Australian anymore.

If you didn't know any of this, then we cannot wait to hand make what might just be your very first pair of Australian made UGGs!

100%

Australian made with genuine A-grade, double faced Australian Merino Sheepskin

Proudly

3rd generation Family owned and operated Since 1974

48

The number of years we've been handcrafting sheepskin and leather goods in Australia

6

The number of hours it takes to handcraft our most popular product - the Classic Mid UGG Boot

735k+

The number of pairs of footwear we have crafted in Australia since 1974

So now you know where and how to find genuine Australian made UGGs, what are you waiting for?

A-grade Double Faced Australian Merino Sheepskin - 16mm thick!

Your feet will thank you.

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